search query: @indexterm GLOBAL MARKETING / total: 132
reference: 16 / 132
Author: | Farhoomand, A. |
Title: | Barriers to global electronic commerce: a cross-country study of hong Kong and Finland |
Journal: | Journal of Organizational Computing and Electronic Commerce
2000 : VOL. 10:1, p. 23-48 |
Index terms: | GLOBAL MARKETING FINLAND HONG KONG |
Language: | eng |
Abstract: | So far electronic commerce has primarily been limited to electronic business-to-business transactions and small, but quickly growing, consumer-oriented activities on the Internet, such as electronic advertisements mated with the traditional mail-order operations. What lies ahead in the future is a concept of true global electronic commerce (GEC), in which firms will exploit a virtual value chain to migrate much of their value-adding activities from the physical marketplace to the virtual marketplace. |
SCIMA