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| Author: | Craig, C. S. Douglas, S. P. |
| Title: | Configural advantage in global markets |
| Journal: | Journal of international marketing
2000 : VOL. 8:1, p. 6-26 |
| Index terms: | Global marketing Competitive advantage |
| Language: | eng |
| Abstract: | The authors examine the nature of a firm's configural advantage in global markets in terms of its key components, capabilities, and management issues. |
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