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| Author: | Shultz, C. J. II Nill, A. |
| Title: | The societal conundrum of intellectual property rights: a game-theoretical approach to the equitable management and protection of IPR |
| Journal: | European Journal of Marketing
2002 : VOL. 36:5-6, p. 667-688 |
| Index terms: | GLOBAL MARKETING INTELLECTUAL PROPERTY LAW SOCIAL RESPONSIBILITY |
| Language: | eng |
| Abstract: | This article observes the variances in standards for and interpretations of intellectual property rights (IPR) around the globe remain one of the great challenges for marketers and stakeholders of the marketing paradigm. It attempts to distil the issues surrounding IPR and its protection, and to examine the phenomenon of IPR violations within a framework of social dilemmas. |
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