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| Author: | Wang, S. Yamada, N. Brothers, L. |
| Title: | A case study: discussion of factors and challenges for urban cultural tourism development |
| Journal: | International Journal of Tourism Research
2011 : NOV-DEC, VOL. 13:6, p. 553-569 |
| Index terms: | case studies tourism development culture |
| Freeterms: | urban destinations |
| Language: | eng |
| Abstract: | This study explores the success factors of cultural tourism development using both qualitative and quantitative approaches. It is discussed why some cities may find it challenging to sustain cultural tourism development. It is found that the lack of advantageous factors may be due to all factors being highly related. One factor's defect in marketing could easily affect the performance of all others. The challenge for cultural tourism development in a less competitive destination may be more related to elementary problems, e.g. governmental leadership and funding rather than the important factors underlined in theoretical models. |
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