search query: @indexterm CONJOINT ANALYSIS / total: 133
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| Author: | Hausruckiger, G. Herker, A. |
| Title: | Die Konstruktion von Schatzdesigns fur Conjoint-Analysen auf der Basis von Paarvergleichen (Estimator for conjoint analysis based on pairwise comparison) |
| Journal: | Marketing
1992 : VOL. 14:2, p. 99-110 |
| Index terms: | CONJOINT ANALYSIS |
| Language: | ger |
| Abstract: | The article presents a procedure for the construction of minimal, orthogonal estimation designs for a conjoint analysis based on pairwise comparison. It requires much less comparison than traditional designs and thus facilitates its practical use. It also offers the possibility to check the consistency of the respondents' answers. |
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