search query: @indexterm CONJOINT ANALYSIS / total: 133
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| Author: | Zinkhan, F. Zinkhan, G. |
| Title: | An application of conjoint analysis to capital budgeting The case of innovative landmanagement systems |
| Journal: | Managerial Finance
1994 : VOL. 20:7, p. 37-50 |
| Index terms: | CAPITAL BUDGETING MANAGEMENT SYSTEM CONJOINT ANALYSIS |
| Language: | eng |
| Abstract: | This article has four primary purposes: (1) to justify the use of a multiattribute utility model such as conjoint analysis for evaluating innovative projects; (2) to review and critique the use of conjoint analysis for managerial decision making; (3) to apply this technique to the case of evaluating innovative land management systems; and (4) to report the results of preliminary tests of the technique's validity and user satisfaction. The conjoint analysis is proposed as a methodology for measuring managers' utility functions regarding innovative capital budgeting proposals. |
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