search query: @indexterm CONJOINT ANALYSIS / total: 133
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| Author: | Green, P. Savitz, J. |
| Title: | Applying conjoint analysis to product assortment and pricing in retailing research |
| Journal: | Pricing Strategy & Practice: An International Journal
1994 : VOL. 2:3, p. 4-19 |
| Index terms: | CONJOINT ANALYSIS PRICING RETAILING |
| Language: | eng |
| Abstract: | A prevalent and important problem in retailing research involves determining the most profitable assortments of competitive brands and their associated prices. Typically, these decisions are interdependent, given the usual situation of inter-brand substitutabilities. The paper applies a conjoint-based pricing model to an actual case involving a large Southwest retailer of household wares. |
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