search query: @indexterm price control / total: 133
reference: 31 / 133
Author: | Müller, W. |
Title: | Grundzüge des Preisbeurteilungsverhaltens von Dienstleistungsnachfragern. |
Journal: | Markt
1996 : VOL. 35:1, p. 23-48 |
Index terms: | SERVICE MARKETING PRICES CONSUMER BEHAVIOUR RISK MANAGEMENT STRATEGY PRICE CONTROL |
Language: | ger |
Abstract: |
SCIMA