search query: @indexterm CONJOINT ANALYSIS / total: 133
reference: 63 / 133
| Author: | Baier, D. Säuberlich, F. |
| Title: | Kundennutzenschätzung mittels individueller Hybrid- Conjointanalyse |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1997 : VOL. 49:11, p. 951-972 |
| Index terms: | MARKETING RESEARCH MODELS CONJOINT ANALYSIS EMPIRICAL RESEARCH |
| Language: | ger |
| Abstract: | In this article, individual hybrid conjoint models are presented, which provide new appraches for obtaining part- worths at the individual level for problems involving a large number of attributes. Model formulations and estimation algorithms for data analysis as well as orthogo- nal and balanced incomplete block designs for data collection are discussed, an empirical analysis shows to which extent the new models outperform the elder approaches. |
SCIMA