search query: @indexterm CONJOINT ANALYSIS / total: 133
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| Author: | Vriens, M. |
| Title: | Verbal versus realistic pictorial representations in conjoint analysis with design attributes |
| Journal: | Journal of Product Innovation Management
1998 : SEP, VOL. 15:5, p. 455-468 |
| Index terms: | CONJOINT ANALYSIS DESIGN MANAGEMENT PRODUCTS |
| Language: | eng |
| Abstract: | The current generation of high-powered graphics software offers an effective means for presenting product designs. Armed with the right tools for generating photorealistic representations of alternative designs, product development teams can obtain useful consumer input about product design attributes. However, generating computer-based models carries greater costs than producing verbal representations (written, key-word descriptions). |
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