search query: @indexterm CONJOINT ANALYSIS / total: 133
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| Author: | Pullman, M. |
| Title: | A comparison of conjoint methods when there are many attributes |
| Journal: | Marketing Letters
1999 : MAY, VOL. 10:2, p. 125-138 |
| Index terms: | MARKETING MODELS CONJOINT ANALYSIS |
| Language: | eng |
| Abstract: | This paper compares several methods of performing conjoint analysis when there is a large number of attributes. National parks were described in terms of 17 attributes and 56 levels. Subjects were randomly assigned to one of four groups and each person responded to a calibration questionnaire that allowed the estimation of one of the following conjoint analysis models: full profile, ACA, individual-level hybrid, or full profile on the person's eight stated most important attributes. |
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