search query: @indexterm CONJOINT ANALYSIS / total: 133
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| Author: | Oppewal, H. Louviere, J. Timmermans, H. |
| Title: | Modifying conjoint methods to model managers' reactions to business environmental trends: an application to modeling retailer reactions to sales trends |
| Journal: | Journal of Business research
2000 : DEC, VOL. 50:3, p. 245-258 |
| Index terms: | CONJOINT ANALYSIS MANAGERS ENVIRONMENT |
| Language: | eng |
| Abstract: | This article proposes and demonstrates how conjoint methods can be adapted to allow the modeling of managerial reactions to various changes in economic and competitive environments and their effects on observed sales levels. Because in general micro-level data on strategic decision making over time are difficult and expensive to obtain, this approach can be of much value to the further study of managerial strategic behavior and market dynamics. |
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