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| Author: | Tarasewich, P. McMullen, P. R. |
| Title: | A pruning heuristic for use with multisource product design |
| Journal: | European Journal of Operational Research
2001 : JAN 1, VOL. 128:1, p. 58-73 |
| Index terms: | ALGORITHMS HEURISTIC METHODS PRODUCT DESIGN CONJOINT ANALYSIS |
| Language: | eng |
| Abstract: | Products can be improved by integrating multiple viewpoints during the design process. A model has been developed that uses conjoint data from consumers and designers and optimizes a product design based on the total share-of-choices. Because the problem becomes very difficult to solve as size increases, a heuristic is developed, based on pruning techniques, to solve the problem to near-optimality is a shorter period of time as compared to complete enumeration. The performance of the heuristic is demonstrated through the use of test data and by comparison to a Genetic Algorithm (GA) based heuristic and Tabu search. Structural results for the heuristic are also provided. |
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