search query: @indexterm CONJOINT ANALYSIS / total: 133
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| Author: | Sattler, H. Hensel-Börner, S. Krüger, B. |
| Title: | Die Abhängigkeit der Validität von Conjoint-Studien von demographischen Probanden-Charakteristika: neue empirische Befunde |
| Journal: | Zeitschrift für Betriebswirtschaft
2001 : JUL, VOL. 71:7, p. 771-787 |
| Index terms: | Conjoint analysis Demography |
| Language: | ger |
| Abstract: | Based on a study by Tscheulin and Baimont (1993) we investigated the impact of subject´s demographic characteristics (level of education, age, occupation, income and sex) on the validity of several types of conjoint analysis. Tscheulin and Blaimont (1993) found for subjects with a below average level of education lower validity scores for traditional conjoint analysis. |
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