search query: @indexterm CONJOINT ANALYSIS / total: 133
reference: 44 / 133
| Author: | Riesenbeck, H. Herrmann, A. Huber, F. |
| Title: | Ein Ansatz zur gewinnmaximalen Produktgestaltung auf Basis des Plattformkonzepts |
| Journal: | Zeitschrift für Betriebswirtschaft
2001 : JUL, VOL. 71:7, p. 827-847 |
| Index terms: | Conjoint analysis Consumer behaviour |
| Language: | ger |
| Abstract: | Modeling consumer preferences for multiattributed alternatives has been an important consumer research topic for more than a decade. Conjoint measurement, one of the most useful techniques in this area, has been growing in popularity the last several years. The purpose of conjoint analysis is to determine the contributions of attributes to the choice order over combinations of attributes that represent realistic choice sets. |
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