search query: @indexterm Balance sheets / total: 133
reference: 71 / 133
| Author: | |
| Title: | Prudentius The medium is the message |
| Journal: | Management Accounting (London)
1987 : DEC, VOL. 65:11, p.23 |
| Index terms: | BALANCE SHEETS PROFIT ADVERTISING AGENCIES |
| Language: | eng |
| Abstract: | Importance of annual reports as an exercise in communication between a company and stakeholders, based on the example of the WCRS Group PLC advertising agency. Its turnover and profits and artistic report of narrative and illustrations. The problem of interpreting the balance sheet and its market capitalisation. The WCRS Group balance sheet is given separately in detail. |
SCIMA