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| Author: | Lozada, H. R. Mintu-Wimsatt, A. |
| Title: | Sustainable development and international Business: A holistic perspective |
| Journal: | Journal of Euromarketing
1996 : VOL. 5:3, p. 65-74 |
| Index terms: | INTERNATIONAL BUSINESS EUROPEAN UNION MARKETING STRATEGY |
| Language: | eng |
| Abstract: | In this paper, the authors explore the oftentimes controversial philosophy of sustainable development. The potential implications of this philosophy for marketing practioners are examined. Specific focus is placed on the pioneering efforts of the European Union and on multinational companies doing business in Europe. |
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