search query: @journal_id 1474 / total: 134
reference: 110 / 134
| Author: | Coleman, L. Fortin, B. |
| Title: | Doing business with Russia |
| Journal: | Journal of Euromarketing
1996 : VOL. 6:1, p. 25-40 |
| Index terms: | MARKETING RUSSIA ECONOMICS |
| Language: | eng |
| Abstract: | This paper discusses recent activities that affect marketing in and with Russia. The complex Russian market has many obstacles and opportunities. The last major political leaders and their contributions are viewed along with business practices such as Joint Ventures, Market, Political, and Economic Indicators. They are all included in the development of where the future is heading regarding doing business with Russia. There is room and need for optimism, patience and continuous observation of this unpredictable market. |
SCIMA