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| Author: | Kaynak, E. Kara, A. Unusan, C. |
| Title: | Product-country images (PCI) in an advanced developing country. |
| Journal: | Journal of Euromarketing
1998 : VOL. 7:1, p. 51-65 |
| Index terms: | Consumer behaviour Product image Country comparisons Turkey |
| Language: | eng |
| Abstract: | The objective of this study is to investigate product-country images, lifestyles and ethonocentric behaviors of Turkish consumers. Data for it were collected through interviews in the city of Konya in Turkey. Non-ethnocentric Turkish consumers tend to have significantly more favorable beliefs, attitudes, and intentions regarding imported products compared to ethnocentric Turkish consumers. |
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