search query: @journal_id 1474 / total: 134
reference: 94 / 134
| Author: | Brennan, R. Turnbull, P. W. |
| Title: | Managing inter-firm adaptation processes: An examination of case study evidence from the European telecommunications industry |
| Journal: | Journal of Euromarketing
1999 : VOL. 7:2, p. 9-27 |
| Index terms: | Telecommunications industry Networks Companies Marketing Case studies |
| Language: | eng |
| Abstract: | The conceptual background to this paper is in the interaction and networks approach to business marketing. In the paper, case studies of relationships involving two major telecommunications equipment supplier organisations are described and analysed. Implications are drawn from the work both for the management on inter-firm relationships and for further research. |
SCIMA