search query: @journal_id 1474 / total: 134
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| Author: | Yu, J. Albaum, G. |
| Title: | Effects of the Change of sovereignity on consumer ethnocentrism and product preferences in Hong Kong |
| Journal: | Journal of Euromarketing
1999 : VOL. 8:1/2, p. 63-82 |
| Index terms: | EUROPE CONSUMERS PRODUCT PREFERENCE |
| Language: | eng |
| Abstract: | The sovereignity of Hong Kong was transferred from the United Kingdom to the People's Republic of China in mid-1997. The study reported in this paper examines changes in consumer ethnocentrism and product-source preferences after this event. Ethnocentrism did not change, but product-source preference did change. The date July 1, 1997 marked the occurrence of an event that the world had been awaiting for about thirteen years. |
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