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| Author: | Donoho, C. |
| Title: | A cross-cultural investigation of the universality of the personal selling ethics scale |
| Journal: | Journal of Euromarketing
1999 : VOL. 8:1/2, p. 101-116 |
| Index terms: | EUROPE USA SELLING |
| Language: | eng |
| Abstract: | A study of the generalizability of the Personal Selling Ethics Scale was conducted using data from eight universities across four countries, the US, Canada, Australia, and the Netherlands. Results indicate statistically significant differences between countries. However, all countries viewed the controversial sales practices, on average, as "slightly unethical" and ranked the twenty individual scenarios similarly suggesting scale results are generalizable across the countries studied. |
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