search query: @journal_id 1474 / total: 134
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| Author: | Kropp, F. |
| Title: | Group identities: a cross-cultural comparison of values and group influences |
| Journal: | Journal of Euromarketing
1999 : VOL. 8:1/2, p. 117-131 |
| Index terms: | EUROPE GROUPS VALUE ANALYSIS |
| Language: | eng |
| Abstract: | This paper discusses individual and group identities, and examines personal values across four countries: Australia, the United States, Canada and Israel. The relationship between consumer susceptibility to interpersonal influence and personal values is examined using the List of Values (LOV) and Bearden, Netemeyer, and Teel's scale. Three of the nine LOV values were found to be different for people who are highly susceptible to interpersonal influence compared to those who are not: a sense of belonging, warm relationships with others, and being well respected. |
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