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| Author: | O'Donnell, A. et al. |
| Title: | Motivations for foreign direct investment in the periphery of Europe |
| Journal: | Journal of Euromarketing
2000 : VOL. 9:4, p. 5-32 |
| Index terms: | FOREIGN INVESTMENT MOTIVATION NORTHERN IRELAND |
| Language: | eng |
| Abstract: | Considerable attention has been directed towards uncovering companies' individual motivations for engaging in Foreign Direct Investment (FDI) and the factors that affect their choice of location of foreign investments. However, European countries and particularly small, peripheral economies have received little attention. This study investigates firms that have invested in Northern Ireland, a peripheral region of the United Kingdom, and examines what motivated them to engage in FDI and what influenced their choice of location. |
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