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| Author: | Buchholz, A. Wördemann, W. |
| Title: | What makes winning brands different: the hidden method behind the world's most successful brands |
| Journal: | Journal of Euromarketing
2001 : VOL. 10:3, p. 93-104 |
| Index terms: | BRANDS CONSUMER BEHAVIOUR SUCCESS |
| Language: | eng |
| Abstract: | This article discusses the secret behind the world's most successful brands. It introduces 5 portals to the consumer's mind. |
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