search query: @journal_id 1474 / total: 134
reference: 38 / 134
| Author: | Walsh, G. Mitchell, V-W. |
| Title: | German market mavens' decision making styles |
| Journal: | Journal of Euromarketing
2001 : VOL. 10:4, p. 83-108 |
| Index terms: | DECISION MAKING GERMANY |
| Freeterms: | MARKET MAVENS |
| Language: | eng |
| Abstract: | The present study investigates the existence of the market maven in Germany and examines their decision-making styles using a survey of 455 German consumers usign Sproles and Kendall's (1986) CSI. |
SCIMA