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| Author: | Omar, O. |
| Title: | Airport Retailing: Examining Airline Passengers' Impulsive Shopping Behaviour |
| Journal: | Journal of Euromarketing
2001 : VOL. 11:1, p. 87-105 |
| Index terms: | RETAILING AIRPORTS SHOPPING CONSUMER BEHAVIOUR ENVIRONMENT |
| Language: | eng |
| Abstract: | Airports are ostensibly designed and built to fulfill the behavioural and psychological needs of airline passengers and other users. As a retail location, airports offer consumers a wide variety of facilities and customer satisfaction with the airport retail offering depends on the manner in which airline passengers experience the airport environment. Airport retailing is characteristically related to airport environmental conditions. This paper presents empirical evidence that airline passengers' self- assessment about the appropriateness of engaging in impulse shopping behaviour moderate the relationship between the airport influences on impulse shopping and passengers' behaviour. |
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