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| Author: | Keillor, B.D. Widmier, S. Lewison, D. |
| Title: | Examining the impact of physical and nonphysical product attributes on the selection of specialty, shopping, and convenience products: A comparison of French and Malaysian consumers |
| Journal: | Journal of Euromarketing
2002 : VOL. 11:4, p. 27-45 |
| Index terms: | Marketing Strategy Products Positioning Consumers Asia Europe |
| Language: | eng |
| Abstract: | The opportunities available in the global marketplace have created a challenging and highly competitive business environment. One of the problems in operating in such an environment is the fact that, while there may be some tendency toward global consumptive behaviour, substantial differences btw. consumers remain. The purpose of this study is to explore the extent to which consumers in different markets differ in terms of the physical and nonphysical product attributes emphasized when purchasing specialty, shopping and convenience products. The results show significant differences btw. French and Malaysian consumers. |
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