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| Author: | Asugman, G. Say, A.I. |
| Title: | Relating cultural value dimensions to consumer power: The case of Turkey's transition |
| Journal: | Journal of Euromarketing
2002 : VOL. 12:2, p. 29-53 |
| Index terms: | Macromarketing Consumers Culture Public policy Turkey |
| Language: | eng |
| Abstract: | Consumption behaviour has gained attention from various disciplines such as psychology, sociology and marketing. This paper develops an interdisciplinary perspective in studying consumers in different cultures. The power of consumers is analyzed within proposed cultural value framework and the situation in a country is established as case example. It is asserted that specific cultural values are related to different levels of consumer power. |
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