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| Author: | Kahle, L.R. (et al.) |
| Title: | Economic versus personal future-oriented attitudes as consumer shopping indicators |
| Journal: | Journal of Euromarketing
2003 : VOL. 12:3-4, p. 35-54 |
| Index terms: | Shopping Future Consumer attitudes Consumer behaviour Models |
| Language: | eng |
| Abstract: | A model incorporating economic optimism (hereafter as: econ-opt.), personal pessimism (here as: p-pess.), and the related aspects of depression, and shopping (here as: sh-g.) indicators of conspicuous consumption, deal proneness, healthy sh-g. consciousness, and product trustworthiness is developed. Then, the model is empirically tested using structural equations on a sample of 667 consumers. It is concluded that both econ-opt. and p-pess. have significant and unique influences on consumer shopping behaviour (here as: c-s-beh.), implying orthogonal but vital contributions from economics and psychology to the understanding of the future of c-s-beh. |
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