search query: @journal_id 1474 / total: 134
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| Author: | Uray, N. Ulengin, F. |
| Title: | Logistics organization dilemma: Turkish managers' perspectives |
| Journal: | Journal of Euromarketing
2003 : VOL. 13:1, p. 27-50 |
| Index terms: | Managers Logistics Organizational structure Turkey |
| Language: | eng |
| Abstract: | The importance of logistics (hereafter as: logs.) in winning and keeping customers and gaining competitive advantage is getting to be understood by contemporary management (here as: mgmt). An appropriate organizational structure and the commitment of mgmt. to the integration of logs. activities are indispensable. This study describes both the structuring as well as the organizational status of Turkish companies in terms of logs. activities and classify these organizations based on the perceptions of the managers regarding the integration/disintegration in those activities. |
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