search query: @indexterm ENTERPRISE / total: 135
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| Author: | Nayak, A. Beckett, A. |
| Title: | Infantilized adults or confident consumers? Enterprise discourse in the UK retail banking industry |
| Journal: | Organization
2008 : MAY, VOL. 15:3, p. 407-425 |
| Index terms: | enterprise consumption money United Kingdom |
| Freeterms: | social obligation |
| Language: | eng |
| Abstract: | The implications of enterprise discourse within the context of a culture of consumption are examined in this paper. The review is based on empirical work on the United Kingdom retail banking industry. The authors investigate how retail banking in the UK is central to constructing confident consumers and how enterprise and consumption have influenced the interaction between banks and the consumer. The finding revel that banking institutions have empowered individuals to be confident consumers. In addition, there is a tension between infantilized adults and confident consumers. |
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