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| Author: | Obloj, T. Capron, L. |
| Title: | Role of resource gap and value appropriation: effect of reputation gap on price premium in online auctions |
| Journal: | Strategic Management Journal
2011 : APR, VOL. 32:4, p. 447-456 |
| Index terms: | intangible assets resources reputation Internet auctions mobile phones Poland |
| Freeterms: | WWW value-based strategy resource-based view value appropriation |
| Language: | eng |
| Abstract: | Drawing on the resource-based view of the firm and on value-based models of strategy, this study examines when firms appropriate value from their superiour resources. It is argued herein for the need to take into account the role of the resource gap btw. competitors rather than the absolute resource stock of the focal firm when examining the resource-performance relationship. It is especially explored whether the ability of a reputable seller to command a price premium is influenced by the reputation gap (here as: rep-gap). The hypotheses are tested on 72 matched pairs of online transactions screened from more than 2,000 auctions of new mobile phones on the Polish Internet auction site Allegro. It is found that the ability of a reputable seller to command a price premium: 1. increases with the size of the rep-gap btw. the focal seller and its matched competitor, and 2. becomes increasingly smaller for each additional unit of the seller rep-gap. |
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