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| Author: | Matejka, K. Kurke, L. B. Gregory, B. |
| Title: | Mission impossible? Designing a great mission statement to ignite your plans. |
| Journal: | Management Decision
1993 : VOL. 31:4, p. 34-37 |
| Index terms: | CORPORATE PLANNING STRATEGIC PLANNING ORGANIZATIONAL GOALS |
| Language: | eng |
| Abstract: | Writing a great mission statement can be perceived as a wonderful opportunity or a meaningless task - but it must be done well because the mission drives organizational goals, strategies and behaviour. The article provides three real, superb examples of what a great mission can be. |
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