search query: @indexterm organizational goals / total: 136
reference: 111 / 136
| Author: | Emshoff, J. R. Carroll, V. P. |
| Title: | The use and abuse of marketing experiments: Organizational initiatives |
| Journal: | Sloan Management Review
1980 : FALL, VOL. 22:1, p. 23-35 |
| Index terms: | MARKETING ORGANIZATIONAL GOALS ORGANIZATIONAL PERFORMANCE PERFORMANCE MEASUREMENT |
| Language: | eng |
| Abstract: |
SCIMA