search query: @indexterm National health service / total: 136
reference: 12 / 136
| Author: | Glasser, C. |
| Title: | Patriarchy, mediated desire, and Chinese magazine fiction |
| Journal: | Journal of Communication
1997 : WINTER, VOL. 27:1, p. 85-108 |
| Index terms: | RESEARCH NATIONAL HEALTH SERVICE COMMUNICATION |
| Language: | eng |
| Abstract: | In this research the author examines the relationship between mass media and social change by studying women's magazine fiction in China before and after its implementation of the Four Modernization Policies in the late 1970s. The study focuses on the relationship between representations of women and the shifting ideological landscape from a feminist perspective. The findings reveal an important irony: as China moves towards relative political openness and economic modernization, old stereotypes of women as homemakers and caregivers increasingly reemerge in the media content. |
SCIMA