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| Author: | Piercy, N. |
| Title: | A social psychology of marketing information: learning to cope with the corporate battleground. |
| Journal: | Journal of the Market Research Society
1983 : APR, VOL. 25:2, p. 103-119 |
| Index terms: | MARKET RESEARCH ORGANIZATIONAL GOALS POWER |
| Language: | eng |
| Abstract: |
SCIMA