search query: @indexterm organizational goals / total: 136
reference: 38 / 136
Author: | Anderson, W. T. |
Title: | Is the purpose of the organization to create satisfied customers? No! |
Journal: | Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 127-142 |
Index terms: | ORGANIZATIONAL GOALS MARKETING CUSTOMERS CONTROL |
Language: | eng |
Abstract: |
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