search query: @indexterm Prediction theory / total: 137
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| Author: | Armstrong, J.S. |
| Title: | Prediction of Consumer Behavior by Experts and Novices |
| Journal: | Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 251-256 |
| Index terms: | CONSUMER BEHAVIOUR PREDICTION THEORY |
| Language: | eng |
| Abstract: |
SCIMA