search query: @indexterm KOREA / total: 137
reference: 90 / 137
Author: | Miracle, G. E. Chang, K. Y. Taylor, C. R. |
Title: | Culture and advertising executions: a comparison of selected characteristics of Korean and US television commercials. |
Journal: | International Marketing Review
1992 : VOL. 9:4, p. 5-17 |
Index terms: | TELEVISION ADVERTISING CULTURE INTERNATIONAL MARKETING BRAND NAMES KOREA USA |
Language: | eng |
Abstract: |
SCIMA