search query: @indexterm SOFT DRINKS INDUSTRY / total: 137
reference: 130 / 137
Author: | Warshaw, P. R. |
Title: | Predicting purchase and other behaviors from general and contextually specific intentions. |
Journal: | Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 26-33 |
Index terms: | SOFT DRINKS INDUSTRY CONSUMER BEHAVIOUR MARKETING MODELS PURCHASING |
Language: | eng |
Abstract: |
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