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| Author: | Droge, C. Vickery, S. Markland, R. |
| Title: | Sources and outcomes of competitive advantage: an exploratory study in the furniture industry |
| Journal: | Decision Sciences Journal
1994 : SEP-DEC, VOL. 25:5/6, p. 669-690 |
| Index terms: | COMPETITIVE ADVANTAGE FURNITURE INDUSTRY MARKETING |
| Language: | eng |
| Abstract: | The authors examine a model of the relationships among sources and outcomes of competitive advantage. The model is integrative across business functions and research disciplines. Functional area competencies are considered as sources of advantage, and three competency constructs are introduced: marketing competency, product design and development (innovation) competency, and manufacturing competency. Each functional area construct is defined as the sum of the performance on 31 competitive items, weighted by importance and extent of responsibility. |
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