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| Author: | |
| Title: | Carbonated soft drinks, part 2 |
| Journal: | Retail Business
1996 : NOV, No 465, p. 41-71 |
| Index terms: | SOFT DRINKS INDUSTRY MARKET SURVEYS |
| Language: | eng |
| Abstract: | The carbonated market sector is very competitive, with a high level of branding in the cola and fruit flavoured carbonates sectors. It is dominated by two companies, Coca-Cola Schweppes Beverages (CCSB) and Britvic Soft Drinks , which accounted for 34 per cent and 18 per cent, respectively, of take-home sales volume in 1995. CCSB's Coca-Cola and Britvic Pepsi Cola brands are the two top-selling carbonates brands in the grocery sector, accounting for 30 per cent and 10 per cent, respectively of market value in 1995. |
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