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| Author: | Bose, A. Khanna, K. |
| Title: | The Little Emperor: a case study of a new brand launch |
| Journal: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 216-221 |
| Index terms: | NEW PRODUCTS CHINA SOFT DRINKS INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA