search query: @indexterm soft drinks industry / total: 137
reference: 27 / 137
Author: | Bose, A. Khanna, K. |
Title: | The Little Emperor: a case study of a new brand launch |
Journal: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 216-221 |
Index terms: | NEW PRODUCTS CHINA SOFT DRINKS INDUSTRY |
Language: | eng |
Abstract: |
SCIMA