search query: @indexterm FURNITURE INDUSTRY / total: 137
reference: 39 / 137
| Author: | Deschaumes, C. Drosten, M. |
| Title: | >>Wir wollen Marken sprechen lassen<<. |
| Journal: | Absatzwirtschaft
1996 : NOV, p. 16-19 |
| Index terms: | BRANDS INNOVATION POSITIONING MARKETING STRATEGY FURNITURE INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA