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| Author: | Cook, J. Blishen, C. Moran, T. |
| Title: | Culture shock |
| Journal: | Business Central Europe
1997 : MAY, VOL. 5:41, p. 39-48 |
| Index terms: | ASIA CENTRAL EUROPE KOREA |
| Language: | eng |
| Abstract: | Asians remain fairly small investors in Central Europe. But a series of high-profile Korean investments suggest that could change. Can they break through the culture gap? Stroll through any city in Central Europe and you will find shops bursting with electronic consumer goods bearing Asian brand names , and roads dotted with Japanese and Korean cars. You can dine in Chinese, Indian or Japanese restaurants in Prague and Budapest. Vietnamese market traders work the pavements and town squares throughout the region. |
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