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| Author: | |
| Title: | The Italian market for soft drinks |
| Journal: | Market Research Europe
1999 : FEB, VOL. 31:2, p. 105-137 |
| Index terms: | MARKET SURVEYS SOFT DRINKS INDUSTRY ITALY |
| Language: | eng |
| Abstract: | The popularity of traditional carbonates is decreasing in favour of still drinks. The carbonates still represent the most important sector within the market, accounting for 46.3% of total volume sales in 1997. Between 1993-1997 volume sales of fruit-based still drinks grew by 187.5% to 46 million litres. Volume sales of "other carbonates" decreased by 2.3% over the review period. The launch of new products has brought further dynamism to the market. Market volume increased by 17.6% over the review period to 3,388 litres in 1997. |
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