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| Author: | Sellers, P. |
| Title: | Crunch time for Coke |
| Journal: | Fortune
1999 : JUL. 5, VOL. 140:1, p. 26-30 |
| Index terms: | Companies Soft drinks industry USA |
| Language: | eng |
| Abstract: | This Cover story article deals with the Coca Cola company. The company is overflowing with trouble. But CEO Doug Ivester says that he's in firm control of "the most noble business on earth". |
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