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| Author: | Kelly, K.J. et al. |
| Title: | The use of human models and cartoon characters in magazine advertisements for cigarettes, beer, and nonalcoholic beverages |
| Journal: | Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 189-200 |
| Index terms: | ADVERTISING BREWING INDUSTRY CIGARETTE INDUSTRY SOFT DRINKS INDUSTRY |
| Language: | eng |
| Abstract: | The authors examine the content of magazine advertising for cigarettes, beer, and nonalcoholic beverages. In light of the ongoing debate and recent proposals over the regulation of tobacco and alcohol advertising aimed at young people, the purpose was to answer two principal questions: 1. whether the advertisements for cigarettes and beer contain more cartoons and animated characters than do advertisements for nonalcoholic beverages and 2. whether the presence of human models in an advertisement's visuals is an adequate way to operationalize a lifestyle advertisement. |
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