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| Author: | Collard, C. (et al.) |
| Title: | Competitive cross-couponing: a comparison of French and U.S. perspectives |
| Journal: | Journal of Public Policy and Marketing
2001 : SPRING, VOL. 20:1, p. 64-72 |
| Index terms: | BRANDS COMPETITION SOFT DRINKS INDUSTRY FRANCE USA |
| Freeterms: | CROSS-COUPONING |
| Language: | eng |
| Abstract: | Coca-Cola's practice of cross-couponing violated French competition law. The authors provide a review of U.S. and French competition laws and then compare price discrimination with product-switching explanations for Coca-Cola's cross-couponing practice. The authors argue that cross-couponing is used to entice customers of rival brands to sample the firm's product and is economically efficient. |
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